| SHOE PAVILION INC      Item 1A   Risk Factors          We may not be able to successfully open new stores at an increased rate     compared to the last several years, which could adversely affect our future     earnings growth | 
    
      | A significant element of our growth strategy involves the expansion and     improvement of our store base | 
    
      | The success of our planned expansion will depend     significantly  on the adequacy of our capital resources as well as our     ability to locate suitable store sites and negotiate acceptable lease terms | 
    
      | In addition, there are a number of other factors that could affect our     expansion plans, including the ability to:       * build out new store sites on a timely and cost-effective basis;       * hire, train and retain employees; and       * expand and adapt our operational systems to serve a larger number of         stores in an expanded geographic region | 
    
      | In addition, there can be no     assurance that our expansion within our existing markets will not adversely     affect the financial performance of our existing stores or our overall     operating  results,  or  that  new  stores  will achieve net sales and     profitability levels consistent with existing stores | 
    
      | Because our future     revenue growth depends on new store openings, any postponement or reduction     in the number of store openings could have a material adverse effect on our     growth prospects | 
    
      | Our comparable store sales and quarterly financial performance may fluctuate     for a variety of reasons, which, in turn, may impact the price for our     common stock | 
    
      | Historically, our comparable store sales have fluctuated widely, and we     expect them to continue to do so in the future | 
    
      | We define comparable store     sales  as those stores that have been open for at least 14 consecutive     months | 
    
      | Our comparable store sales increased 3dtta9prcain fiscal     year  2004  and  decreased  3dtta9prcaand 1dtta0prcain fiscal years 2003 and 2002,     respectively | 
    
      | For example, comparable store sales for the first half of 2005     benefited  from  significant  rainfall  in Southern California and the     introduction  of  new  merchandise  categories  (childrenapstas  shoes and     accessories) in selected store locations | 
    
      | Comparable store sales for the     first half of 2006 are unlikely to benefit from the same factors | 
    
      | Because of     the  wide  fluctuations  in comparable store sales, investors may have     difficulty  consistently  assessing our growth potential | 
    
      | In addition,     fluctuations in our comparable store sales, including any decrease in 2006     comparable stores sales, could adversely impact our revenues, net income and     the price of our stock | 
    
      | Our business is subject to seasonal and quarterly fluctuations which may, in     turn, affect the price of our common stock | 
    
      | We  have  experienced,  and expect to continue to experience, seasonal     fluctuations in our net sales and net income | 
    
      | Historically, net sales and     net income have been weakest during the first quarter following the holiday     season | 
    
      | Our quarterly results of operations may also fluctuate significantly     as a result of a variety of factors, including the timing of new store     openings, the level of net sales contributed by new stores, merchandise mix,     the timing and level of price markdowns, availability of inventory, store     closures,  advertising  costs,  the  success of advertising campaigns,     competitive pressures and changes in the demand for off-price footwear | 
    
      | For     example, sales in the first half of 2005 benefited from significant rainfall     in Southern California and the introduction of new merchandise categories     (childrenapstas shoes and accessories) in selected store locations | 
    
      | Sales in the     first half of 2006 are unlikely to benefit from the same factors | 
    
      | A decline in general economic conditions could lead to reduced consumer     demand for our footwear and accessories | 
    
      | Consumer spending habits, including spending for the footwear and related     accessories that we sell, are affected by, among other things, prevailing     economic  conditions,  levels  of employment, salaries and wage rates,     prevailing interest rates, income taxes and policies, consumer confidence     and  consumer perception of economic conditions | 
    
      | In addition, consumer     purchasing patterns are influenced by consumers &apos  disposable income | 
    
      | As a     result, economic developments that potentially reduce consumers &apos  disposable     income, such as recent increases in gasoline and energy prices and the rate     of inflation, could impact consumer spending habits | 
    
      | Consumer confidence is also affected by the domestic and international     political landscape | 
    
      | The outbreak or escalation of war, or the occurrence of     terrorist acts or other hostilities in or affecting the United States, could     lead to a decrease in spending by consumers | 
    
      | If consumers reduce spending,     we could experience lower net sales than expected on a quarterly or annual     basis and be forced to delay or slow our expansion plans | 
    
      | We may be unable to anticipate and respond to fashion trends and consumer     preferences in the markets in which we operate, which could adversely affect     our business, financial condition and results of operations | 
    
      | Our merchandising strategy is based on identifying each regionapstas customer     base and having the proper mix of products in each store to attract our     target customers in that region | 
    
      | This requires us to anticipate and respond     to numerous and fluctuating variables in fashion trends and other conditions     in the markets in which our stores are situated | 
    
      | A variety of factors will     affect our ability to maintain the proper mix of products in each store,     including:       * variations  in  local  economic conditions, which could affect our         customers &apos  discretionary spending;       * unanticipated fashion trends;       * our success in developing and maintaining vendor relationships that         provide us with access to in-season merchandise at attractive prices;       * our success in distributing merchandise to our stores in a timely and         efficient manner; and       * changes in weather patterns, which in turn affect consumer preferences | 
    
      | If we are unable to anticipate and fulfill the merchandise needs of each     region, we may experience decreases in our net sales and may be forced to     increase markdowns to slow-moving merchandise, either of which could have an     adverse  effect  on  our  business, financial condition and results of     operations | 
    
      | Our planned expansion into new geographic regions may heighten     this risk | 
    
      | Historically, we have closed an underperforming store at the conclusion of     the storeapstas lease term | 
    
      | If we are unable to close an underperforming store     because the lease has not expired, we could suffer operating losses at such     store until the lease ends or we otherwise restructure or buy out the lease | 
    
      | We actively monitor individual store performance and close underperforming     stores at the conclusion of the lease term | 
    
      | In certain instances, we may be     unable to close an underperforming store on a timely basis because of lease     terms | 
    
      | The inability to close one or more underperforming stores on a timely     basis could result in operating losses, which could have a material adverse     effect on our results of operations | 
    
      | The covenants in our revolving credit facility may impact our ability to     access borrowings to fund our expansion | 
    
      | Our current expansion plan anticipates funding new store openings in 2006     from cash flow, the net proceeds from this offering, tenant improvement     allowances and from borrowings under our revolving credit facility | 
    
      | We maintain a revolving credit facility with Wells Fargo Retail Finance, LLC     that provides for a credit facility of up to dlra20dtta0 million, including a dlra5dtta0     million sublimit for the issuance of letters of credit | 
    
      | Under the terms of     this revolving credit facility we were subject to a capital expenditures     limit of dlra6dtta0 million in fiscal year 2005 | 
    
      | In each remaining year of the     revolving credit facility, Wells Fargo has indicated that it will adjust our     capital expenditure limit based upon our business plan | 
    
      | Inasmuch as Wells     Fargo has no obligation to cooperate with us in this regard, there is no     assurance  that  we will be permitted to make the capital expenditures     necessary to fully implement our expansion plans | 
    
      | Because  we  do not have long-term purchase agreements with any of our     vendors, our ability to purchase quality merchandise under favorable terms     and conditions is dependent on our being on good business terms with our     vendors | 
    
      | Our future success will be significantly dependent on our ability to obtain     merchandise that consumers want to buy, particularly designer label and     branded  merchandise with long-term retail appeal, and to acquire such     merchandise under favorable terms and conditions | 
    
      | In 2005, our largest ten     suppliers accounted for approximately 40 percent of our inventory purchases | 
    
      | The deterioration of our relationship with any key vendor or vendors could     result in delivery delays, merchandise shortages or less favorable terms     than we currently enjoy | 
    
      | We deal with our suppliers on an order-by-order     basis  and  have  no long-term purchase contracts or other contractual     assurances of continued supply or pricing | 
    
      | Our footwear purchases typically     involve manufacturing make- ups (shoes made exclusively for our channel) and     opportunistic purchases | 
    
      | As our operations expand, our need for off-price     inventory will continue to increase | 
    
      | Our inability to obtain a sufficient     supply of high margin inventory, to negotiate favorable discount and payment     agreements with our suppliers or to make opportunistic purchases could have     a material adverse effect on our business, financial condition and results     of operations | 
    
      | Our failure to retain our existing senior management team and to continue to     attract qualified new personnel could adversely affect our business | 
    
      | Our  future success will be dependent, to a significant extent, on the     efforts and abilities of our executive officers | 
    
      | Dmitry Beinus, the founder,     Chairman of the Board, Chief Executive Officer and President of our company,     has primary responsibility for all major business decisions, including     expansion into new states and regions, advertising, promotion and marketing     activities | 
    
      | The loss of the services of any one of our executive officers,     and Mr | 
    
      | In addition, our continued growth will depend, in part,     on  our ability to attract, motivate and retain skilled managerial and     merchandising personnel | 
    
      | There can be no assurance that we will be able to     retain  a  substantial percentage of our existing personnel or attract     additional qualified personnel in the future | 
    
      | We have one distribution center | 
    
      | The loss or disruption of this center could     have an adverse effect on our business and operations | 
    
      | Most of the inventory we purchase is shipped directly from vendors to a     single centralized distribution center maintained by a third-party operator     in Chino, California, where the inventory is then processed, sorted and     shipped to our stores | 
    
      | Because a substantial portion of the inventory first     goes through the Chino distribution center, any disruption at this site     could negatively impact our receiving and distribution process | 
    
      | Our business     interruption insurance may not be invoked or be sufficient to mitigate the     financial losses caused by a disruption of this center | 
    
      | We would be adversely affected if our information technology systems were     disrupted | 
    
      | Our corporate network is essential to our distribution process | 
    
      | If our     information technology systems were shut down for any reason, such as a     natural disaster, power outage or terrorist attack, or if our information     technology systems do not operate effectively, we could incur significantly     higher costs and longer lead times associated with distributing our products     to our stores | 
    
      | Our insurance coverage may not be invoked or be sufficient to     mitigate the financial losses resulting from a disruption in our information     technology systems | 
    
      | Because much of our merchandise originates from foreign sources our business     is subject to many of the risks associated with international trade | 
    
      | Many of the vendors with which we conduct business source their products     from outside of the United States, particularly China, Brazil and Italy | 
    
      | As     a result, we are subject to the risks generally associated with purchasing     from foreign suppliers, such as:       * economic and political instability in countries where these suppliers         are located;       * international hostilities or acts of war or terrorism affecting the         United  States  or foreign countries from which our merchandise is         sourced;       * increases in shipping costs;       * transportation  delays and interruptions, including as a result of         increased inspections of import shipments by domestic authorities;       * work stoppages;       * adverse fluctuations in currency exchange rates;       * US laws affecting the importation of goods, including duties, tariffs         and quotas and other non-tariff barriers;       * expropriation or nationalization;       * changes in local government administration and governmental policies;       * changes in import duties or quotas;       * compliance with trade and foreign tax laws; and       * local business practices, including compliance with local laws and with         domestic and international labor standards | 
    
      | There can be no assurance that the foregoing factors will not disrupt our     supply of directly-sourced goods or otherwise adversely impact our business,     financial condition and results of operations in the future | 
    
      | Our profitability may be negatively impacted by inventory shrinkage caused     by customer and employee theft | 
    
      | The retail industry is subject to theft by customers and employees | 
    
      | Because     we use a self-service format, where shoppers have access to both shoes of a     pair, we must maintain substantial store security | 
    
      | There can be no assurance     that we will not suffer from significant inventory shrinkage in the future,     which  could have a material adverse effect on our business, financial     condition and results of operations | 
    
      | We may be unable to compete favorably in the highly competitive retail     footwear market | 
    
      | The retail footwear market is highly competitive, and we expect the level of     competition to increase | 
    
      | We compete with off-price and discount retailers     (eg, Nordstrom Rack, Payless ShoeSource, Ross Dress for Less and Famous     Footwear), branded retail outlets (eg, Nine West), national and regional     retail stores (eg, DSW Shoe Warehouse, Nordstrom, Marshalls, Macyapstas,     Sears, JC Penney, Loehmannapstas, Robinsons-May and Mervynapstas), traditional     shoe stores and mass merchants | 
    
      | Many of these competitors have stores in the     markets in which we now operate and in which we plan to expand | 
    
      | Many of our     competitors  have significantly greater financial, marketing and other     resources  than  we  have | 
    
      | In addition, new participants may enter the     off-price  segment  of  the footwear market in the future | 
    
      | Competitive     pressures resulting from competitors &apos  pricing policies could have a material     adverse  affect on our gross margins | 
    
      | As a result, we may face greater     competition from other national, regional or local retailers and we may not     be able to compete successfully with existing and new competitors | 
    
      | Our     inability to effectively respond to such competition could have a material     adverse  effect  on  our  business, financial condition and results of     operations | 
    
      | Compliance  with  the  requirements  imposed  by  Section 404  of  the     Sarbanes-Oxley Act could have a material adverse effect on our net income | 
    
      | Pursuant   to   Section 404   of   the   Sarbanes-Oxley  Act  of  2002     ( "e Sarbanes-Oxley "e ), beginning with our Annual Report on Form 10-K for either     the fiscal year ending December 30, 2006 or December 29, 2007, we will be     required to furnish a report by our management on our internal control over     financial reporting | 
    
      | In the event the aggregate market value of the common     stock held by non-affiliates exceeds dlra75cmam000cmam000 as of July 1, 2006, we will     be subject to Section 404 beginning with our annual report due in March     2007 | 
    
      | Otherwise we will be subject to Section 404 beginning with our annual     report due in March 2008 | 
    
      | In order to achieve compliance with Section 404 of     Sarbanes-Oxley within the prescribed period, we will need to engage in a     process  to document and evaluate our internal controls over financial     reporting, which will be both costly and challenging | 
    
      | We can provide no     assurance as to our or our independent auditors &apos  conclusions with respect to     the effectiveness of our internal controls over financial reporting under     Section 404 of Sarbanes-Oxley | 
    
      | There is a risk that neither we nor our     independent auditors will be able to conclude that our internal controls     over  financial  reporting are effective as required by Section 404 of     Sarbanes-Oxley | 
    
      | Moreover,  the  costs  to  comply with Section 404 of     Sarbanes-Oxley, as presently in effect, could have a material adverse effect     on our net income | 
    
      | In addition, during the course of our testing we may identify deficiencies     that we may not be able to remediate in time to meet the deadline imposed by     Sarbanes-Oxley  for  compliance  with the requirements of Section 404 | 
    
      | Furthermore, if we fail to achieve and maintain the adequacy of our internal     controls, as such standards are modified, supplemented or amended from time     to time, we may not be able to ensure that we can conclude on an ongoing     basis that we have effective internal controls over financial reporting in     accordance with Section 404 of Sarbanes-Oxley | 
    
      | Effective internal controls,     particularly those related to revenue recognition, are necessary for us to     produce reliable financial reports and are important to helping prevent     financial fraud | 
    
      | If we cannot provide reliable financial reports or prevent     fraud, our business and operating results could be harmed, investors could     lose confidence in our reported financial information, and the trading price     of our stock could drop significantly |