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Wiki Wiki Summary
Porter's five forces analysis Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Lighting control system A lighting control system is an intelligent network based lighting control solution that incorporates communication between various system inputs and outputs related to lighting control with the use of one or more central computing devices. Lighting control systems are widely used on both indoor and outdoor lighting of commercial, industrial, and residential spaces.
Approach lighting system An approach lighting system (ALS) is a lighting system installed on the approach end of an airport runway and consisting of a series of lightbars, strobe lights, or a combination of the two that extends outward from the runway end. ALS usually serves a runway that has an instrument approach procedure (IAP) associated with it and allows the pilot to visually identify the runway environment and align the aircraft with the runway upon arriving at a prescribed point on an approach.
Varroc Varroc is a global automotive component manufacturer and supplier of exterior lighting systems, powertrains, electrical and electronics, body and chassis parts to passenger car and motorcycle segments worldwide. The company was founded by Tarang Jain in 1990 and is currently headquartered at Aurangabad in Maharashtra, India with 35 manufacturing facilities and 11 engineering centres in 10 countries across three continents.
Headlamp A headlamp is a lamp attached to the front of a vehicle to illuminate the road ahead. Headlamps are also often called headlights, but in the most precise usage, headlamp is the term for the device itself and headlight is the term for the beam of light produced and distributed by the device.
Daylighting Daylighting is the practice of placing windows, skylights, other openings, and reflective surfaces so that sunlight (direct or indirect) can provide effective internal lighting. Particular attention is given to daylighting while designing a building when the aim is to maximize visual comfort or to reduce energy use.
Gobo (lighting) A gobo is an object placed inside or in front of a light source to control the shape of the emitted light and its shadow.\nFor studio photography purposes, the term "gobo" has come to refer to any device that casts a shadow, and various pieces of equipment that go in front of a light (such as a gobo arm or gobo head).In theatrical lighting, however, the term more specifically refers to a device placed in 'the gate' or at the 'point of focus' between the light source, called a lamp, and the lenses (or other optics).
Light pollution Light pollution is the presence of unwanted, inappropriate, or excessive artificial lighting. In a descriptive sense, the term "light pollution" refers to the effects of any poorly implemented lighting, during the day or night.
LED lamp An LED lamp or LED light bulb is an electric light that produces light using light-emitting diodes (LEDs). LED lamps are significantly more energy-efficient than equivalent incandescent lamps\nand can be significantly more efficient than most fluorescent lamps.
Technology Technology is the result of accumulated knowledge and application of skills, methods, and processes used in industrial production and scientific research. Technology is embedded in the operation of all machines, with or without detailed knowledge of their function, for the intended purpose of an organization.
Information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of electronic data and information. IT is typically used within the context of business operations as opposed to personal or entertainment technologies.
Educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it is often referring to the industry of companies that create educational technology.In addition to practical educational experience, educational technology is based on theoretical knowledge from various disciplines such as communication, education, psychology, sociology, artificial intelligence, and computer science.
Technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services.\n\n\n== Details ==\nAccording to Fortune, as of 2020, the ten largest technology companies by revenue are: Apple Inc., Samsung, Foxconn, Alphabet Inc., Microsoft, Huawei, Dell Technologies, Hitachi, IBM, and Sony.
Financial technology Financial technology (abbreviated fintech or FinTech) is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. It is an emerging industry that uses technology to improve activities in finance.
Technology management Technology management is a set of management disciplines that allows organizations to manage their technological fundamentals to create customer advantage. Typical concepts used in technology management are:\n\nTechnology strategy (a logic or role of technology in organization),\nTechnology forecasting (identification of possible relevant technologies for the organization, possibly through technology scouting),\nTechnology roadmap (mapping technologies to business and market needs), and\nTechnology project portfolio (a set of projects under development) and technology portfolio (a set of technologies in use).The role of the technology management function in an organization is to understand the value of certain technology for the organization.
Space technology Space technology is technology for use in outer space, in travel (astronautics) or other activities beyond Earth's atmosphere, for purposes such as spaceflight, space exploration, and Earth observation. Space technology includes space vehicles such as spacecraft, satellites, space stations and orbital launch vehicles; deep-space communication; in-space propulsion; and a wide variety of other technologies including support infrastructure equipment, and procedures.
Manufacture d'horlogerie Manufacture d'horlogerie (meaning "watchmaking manufacturer") is a French language term of horology that has also been adopted in the English language as a loanword. In horology, the term is usually encountered in its abbreviated form manufacture.
Gobelins Manufactory The Gobelins Manufactory (French: Manufacture des Gobelins) is a historic tapestry factory in Paris, France. It is located at 42 avenue des Gobelins, near Les Gobelins métro station in the 13th arrondissement of Paris.
Build-on-demand Build-on-demand or manufacturing on demand (MOD) refers to a manufacturing process where goods are produced only when or as they are required. This allows scalability and adjustable assemblies depending on the current needs of the part requestor or client.
Manufacture royale Manufacture Royale is a Swiss luxury watch brand. Founded in the eighteenth century, the brand was revived in 2010.
Automotive industry The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such as in France up to 40 % to countries like Slovakia).
Computer-aided manufacturing Computer-aided manufacturing (CAM) also known as computer-aided modeling or computer-aided machining is the use of software to control machine tools in the manufacturing of work pieces. This is not the only definition for CAM, but it is the most common; CAM may also refer to the use of a computer to assist in all operations of a manufacturing plant, including planning, management, transportation and storage.
Manufacturing Consent Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky. It argues that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion", by means of the propaganda model of communication.
Design for manufacturability Design for manufacturability (also sometimes known as design for manufacturing or DFM) is the general engineering practice of designing products in such a way that they are easy to manufacture. The concept exists in almost all engineering disciplines, but the implementation differs widely depending on the manufacturing technology.
Neon lighting Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge light.
Sustainable development Sustainable development is an organizing principle for meeting human development goals while also sustaining the ability of natural systems to provide the natural resources and ecosystem services on which the economy and society depend. The desired result is a state of society where living conditions and resources are used to continue to meet human needs without undermining the integrity and stability of the natural system.
Arrested Development Arrested Development is an American television sitcom created by Mitchell Hurwitz, which originally aired on Fox for three seasons from 2003 to 2006, followed by a two-season revival on Netflix from 2013 to 2019. The show follows the Bluths, a formerly wealthy dysfunctional family.
Development/For! Development/For! (Latvian: Attīstībai/Par!, AP!) is a liberal political alliance in Latvia.
Research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existing ones. Research and development constitutes the first stage of development of a potential new service or the production process.
Competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc.
Luxim Luxim is a privately owned clean tech company based in Sunnyvale, California, which was founded in 2000.\nLuxim manufactures a solid-state electrodeless lamp lighting system.
Software development Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development involves writing and maintaining the source code, but in a broader sense, it includes all processes from the conception of the desired software through to the final manifestation of the software, typically in a planned and structured process.
Universal Display Corporation Universal Display Corporation is a developer and manufacturer of organic light emitting diodes (OLED) technologies and materials as well as provider of services to the display and lighting industries. It is also an OLED research company.
Lighting as a service Lighting as a service (LaaS), also known as light as a service, is a service-based business model in which light service is charged on a subscription basis rather than via a one-time payment. It is managed by third parties, more precisely, by specialized service providers and may include light design, financing, installation, maintenance and other services.
Risk Factors
COLOR KINETICS INC Item 1A Risk Factors Because we have a limited history of profitable operations, it is difficult to evaluate the likelihood that we will maintain profitability in the future
Prior to 2004 we had never achieved profitability on an annual basis, and our limited operating history makes an evaluation of our future prospects difficult
Since inception, we have incurred significant net losses
As of December 31, 2005, we had an accumulated deficit of dlra29dtta6 million
We expect our research and development, sales and marketing, litigation, and general and administrative expenses to increase
Unless our revenues increase commensurately, we will not be able to continue to operate profitably
If we do not achieve sufficient growth in our revenues or sustain profitability in the future, our stock price may be adversely affected and we may be unable to continue our operations
If LED lighting in general, and our intelligent LED lighting systems in particular, do not achieve greater market acceptance, prospects for our growth and profitability may be limited
Our future success depends on increased market acceptance of LED lighting generally, and of our intelligent LED lighting systems in particular
Potential customers for LED lighting systems may be reluctant to adopt LED lighting as an alternative to traditional lighting technology because of its higher initial cost and relatively low light output in comparison with the most powerful traditional lighting devices, or because of perceived risks relating to its novelty, complexity, reliability and quality, usefulness and cost-effectiveness when compared to other lighting sources available in the market
These factors, along with others discussed below, could also adversely affect demand for the new intelligent and simplified white light products that we began to introduce in the second half of 2004
If acceptance of LED lighting in general, and of our intelligent LED lighting systems in particular, do not continue to grow, then opportunities to increase our revenues and operate profitably may be limited
If advances in LED technology do not continue, we may be unable to increase our penetration of our existing markets or expand into new markets
We do not design or manufacture LEDs
Our ability to continue penetrating our existing markets and to expand into new markets depends on continued advancements in the design and manufacture by others of LEDs
In the high performance color lighting markets that we currently serve, we rely on continued improvements in the brightness, efficiency and initial cost of color LEDs, particularly high brightness red, green and blue LEDs
In the white light market that we have recently entered with the introduction of our first white light products in 2004, we depend on improvements in the above factors and also in the color characteristics and source life of high brightness white LEDs
The continued development of LED technologies depends on other companies’ research and is out of our control
If advancements in LED technologies occur at a slower pace than we anticipate, or fail to occur at all, 12 _________________________________________________________________ [66]Table of Contents we may be unable to penetrate additional markets, our revenues will be significantly reduced, and our future prospects for success may be harmed
If we are unable to respond effectively as new lighting technologies and market trends emerge, our competitive position and our ability to generate revenues and profits may be harmed
We believe the emergence of LED lighting is transforming the lighting industry
To be successful, we will need to keep pace with rapid changes in lighting technology, changing customer requirements, new product introductions by competitors and evolving industry standards, any of which could render our existing products obsolete if we fail to respond in a timely manner
Development of new products incorporating advanced technology is a complex process subject to numerous uncertainties
We have in the past experienced, and could in the future experience, delays in introduction of new products
If new LED lighting devices are introduced that can be controlled by methods not covered by our proprietary technology, or if effective new sources of light other than LED devices are discovered, our current products and technology could become less competitive or obsolete
If others develop innovative proprietary lighting technology that is superior to ours, or if we fail to accurately anticipate technology and market trends and respond on a timely basis with our own innovations, our competitive position may be harmed and we may not achieve sufficient growth in our revenues to attain, or sustain, profitability
If demand for our white light products in the general lighting market fails to emerge, we may not be able to carry out long-term business strategies
Our long-term business strategy includes penetration of the general lighting market with our intelligent white light LED lighting products and our simplified white light LED lighting products, presently in the market and currently in development
Substantial demand may not develop for the use of LED lighting in the general lighting market
Obstacles to adoption of LED lighting in the general lighting market include the high initial cost of high brightness white LEDs and the need for further advances in brightness, color characteristics and the predicted life of the LEDs before they require replacement, which we refer to as source life
Failure of LED manufacturers to introduce on a timely basis high brightness white light LEDs having satisfactory performance, quality and cost characteristics could delay the further development and enhancement of our white light products, or reduce the attractiveness to potential customers of our white light products incorporating white light LEDs
In addition, the characteristics of our intelligent LED lighting systems that we believe are desired by customers in the high performance color lighting markets may not provide us with competitive advantages in the general lighting market
For example, end-users in the general lighting market may not require the complex, dynamic lighting effects or sophisticated digital control that our systems provide
Similarly, if LED manufacturers are able to develop single LEDs that produce white light of acceptable consistency and color, our digital color control technologies may be of less importance in the general lighting market than in the high performance color lighting market
We have devoted, and intend to continue to devote, substantial resources to the development of white light products and technologies suitable for use in the general lighting market
If demand for these products and technologies in the general lighting market does not develop and we do not receive revenue to offset these expenditures, our profitability would be harmed and our ability to carry out our long-term business strategy would be adversely affected
We do not expect revenues from our white light products to contribute significantly to our total 2006 revenues
Our products could contain defects, which could reduce sales of those products or result in claims against us
Despite testing by our customers, and us, errors have been found and may be found in the future in our existing or future products
This could result in, among other things, a delay in the recognition or loss of revenues, loss of market share or failure to achieve market acceptance
These defects may cause us to incur significant warranty, support and repair costs, divert the attention of our engineering personnel from our product development efforts and harm our relationship with our customers
The occurrence of these problems could result in the delay or loss of market acceptance of our LED lighting products and would likely harm our business
Some of our products use line 13 _________________________________________________________________ [67]Table of Contents voltages of 100 or 240 volts, or are designed for installation in environments such as swimming pools and spas, which involve enhanced risk of electrical shock, injury or death in the event of a short circuit or other malfunction
Defects, integration issues or other performance problems in our LED lighting products could result in personal injury or financial or other damages to our customers or could damage market acceptance of our products
Our customers could also seek damages from us for their losses
A product liability claim brought against us, even if unsuccessful, would likely be time consuming and costly to defend
If the companies to which we outsource the manufacture of our products fail to meet our requirements for quality, quantity and timeliness, our revenues and reputation in the marketplace could be harmed
We outsource the manufacture of our LED lighting systems, and do not own or operate a manufacturing facility
We currently depend on a small number of contract manufacturers to manufacture our products at plants in various locations in China
These manufacturers supply all necessary raw materials (other than certain critical components such as LEDs and ASICs, which we procure directly), and provide all necessary facilities and labor to manufacture our products
If these companies were to terminate their arrangements with us without adequate notice, or fail to provide the required capacity and quality on a timely basis, we would be unable to manufacture and ship our LED lighting products until replacement manufacturing services could be obtained
To mitigate these risks, we are currently seeking to qualify multiple contract manufacturers for most of our products
However, to qualify a new contract manufacturer, familiarize it with our products, quality standards and other requirements, and commence volume production is a costly and time-consuming process, which can take as long as six to nine months
We cannot assure you that, if it became necessary to do so, we would be able to establish alternative manufacturing relationships on acceptable terms
Our reliance on contract manufacturers involves certain additional risks, including the following: • lack of direct control over production capacity and delivery schedules; • lack of direct control over quality assurance, manufacturing yields and production costs; • risk of loss of inventory while in transit by ship from China; and • risks associated with international commerce with China, including unexpected changes in legal and regulatory requirements, changes in tariffs and trade policies, risks associated with outbreaks of disease, such as SARS and Avian Flu, risks associated with the protection of intellectual property and political and economic instability
Any interruption in our ability to manufacture and distribute products could result in delays in shipment, lost sales, limited revenue growth and damage to our reputation in the market, all of which would adversely affect our business
We face substantial competition, jeopardizing our prospects for future success
In the high performance lighting markets in which we have primarily sold our intelligent LED lighting systems, and in the OEM and licensing markets in which we participate, our systems compete with lighting products utilizing traditional lighting technology provided by many vendors
In addition, we face competition from a smaller number of manufacturers, including manufacturers of traditional lighting equipment, that have developed one or more LED lighting products
Some of our competitors, particularly those that offer traditional lighting products, are larger companies with greater resources to devote to research and development, manufacturing and marketing than we have
In the white light market, which we entered in the second half of 2004, we expect to encounter competition from some of the competitors described above
Additionally, to the extent that we seek to introduce additional white light products for use in general lighting applications, such as retrofit bulbs and lamps for standard fixtures, we expect to encounter competition from large, established companies in the general lighting industry such as General Electric, Matsushita, Osram Sylvania and Philips Lighting, each of which has, we believe, undertaken initiatives to develop white light LED technology
These companies have global marketing capabilities and substantially greater resources to devote to research and development and other aspects of the development, manufacture and marketing 14 _________________________________________________________________ [68]Table of Contents of LED lighting systems than we have
In addition, we have observed several newly emerging LED lighting startups focusing on the general illumination market, some of which draw on considerable industry experience
In each of our markets, we anticipate the possibility that LED manufacturers, including those that currently supply us with LEDs, may seek to compete with us by introducing more complete systems that do not infringe our patents
Our competitors’ lighting technologies and products may be more readily accepted by customers than our products
Additionally, to the extent that competition in our markets intensifies, we may be required to reduce our prices in order to remain competitive
If we do not compete effectively, or if we reduce our prices without making commensurate reductions in our costs, our revenues and profitability, and our future prospects for success, may be harmed
We rely on Color Kinetics Japan, a joint venture in which we hold a 50prca equity interest, to distribute our products in Japan, and inadequate performance of this distributor could substantially reduce our revenues and adversely affect our results of operations
Our future performance depends in part on our ability to compete successfully in Japan
Most of our sales to date in Japan have been made through CK Japan, a joint venture in which we hold a 50prca equity interest, which is our exclusive distributor in Japan
An unrelated third party holds the other 50prca interest in the joint venture
In 2005 and 2004, respectively, we derived approximately 9prca and 11prca of our revenues from sales of our lighting systems and OEM products to CK Japan
We expect that sales to CK Japan will continue to represent a significant portion of our revenues in 2006
Because we do not control the joint venture, its success depends on cooperation with our joint venture partner and its own business success, and so we cannot ensure that CK Japan will commit the resources or take other actions necessary to execute our sales and marketing strategy in Japan
If CK Japan fails to provide a high quality of service or suffers serious financial difficulty, then our reputation, and that of our products, in Japan and elsewhere in Asia may be harmed
Our contractual commitments to CK Japan may prevent us from quickly establishing new distributors for the Japanese market or from winding up CK Japan in the event that we do decide to discontinue our relationship
If CK Japan is unsuccessful in selling our products in Japan, we may fail to generate sufficient revenue in the Japanese market and our results of operations and financial condition could be adversely affected
CK Japan faces substantial competition in Japan, in particular from Matsushita, a large established company in the general lighting industry with substantially greater resources to devote to research and development and other aspects of the development, manufacture and marketing of LED lighting systems than we do
We believe Matsushita in particular has undertaken initiatives to develop white light LED technology
In addition, CK Japan’s competitors may not face the same margin pressure as does CK Japan, which must buy its products from us before reselling
Moreover, although we have filed a number of patent applications in Japan, to date we have not been successful in obtaining an issued patent in Japan; thus CK Japan’s competitors are not currently subject to infringement risk
We may incur substantial costs or lose important rights as a result of litigation or other proceedings relating to patent and other intellectual property rights
In recent years, there has been significant litigation involving patents and other intellectual property rights in many technology-related industries, including our own
Since many patent applications are retained in secrecy by the US Patent Office until and unless a patent issues or the application is published, it is not possible for us to know whether US patent applications are pending that would be infringed by the use of our technology or a part thereof, thus substantially interfering with the future conduct of our business
In addition, there may be issued patents in the US or other countries that are pertinent to our business of which we are not aware
We have from time to time been notified of claims that we may be infringing patents or intellectual property rights owned by third parties
We could be sued by such parties, or others, for patent infringement in the future
Such lawsuits could subject us to liability for 15 _________________________________________________________________ [69]Table of Contents damages and invalidate our proprietary rights
In addition, intellectual property lawsuits may be brought by third parties against OEM customers that incorporate our LED lighting technology in their products
In addition to being subject to claims by third parties that we infringe their proprietary rights, we have in the past asserted, and may in the future assert, our intellectual property rights by instituting legal proceedings against others